Chinese online travel agency Ctrip Group has collaborated with Hyatt Hotels Corporation to open its first flagship store on Ctrip’s website and mobile app. The online flagship store allows more than 300 million Ctrip members to access Hyatt hotels in the Greater China region and will extend to Hyatt hotels globally in the future.
The Hyatt flagship store offers Ctrip’s loyalty members access to better rates at Hyatt hotels and resorts around the world and Ctrip members will be able to join Hyatt’s global loyalty program.
“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype,” Ray Chen, Ctrip’s Hotel business unit CEO, said in a statement. “The flagship store is the outcome of several months’ hard work by cross-functional teams at the two companies, including [research and development], product, marketing, legal and more, working collaboratively and quickly.”
As a result, Hyatt hotels will receive increased exposure on Ctrip platforms, which is expected to contribute incremental revenue and business from Chinese travelers along with the global Chinese community. The two brands will continue to work together to provide a new cooperative experience for customers.
“Ctrip has a huge consumer base in China, and it’s an important priority for Hyatt to cater to the growing number of Chinese travelers who are crossing countries and continents more than ever before,” said Stephen Ho, president – Greater China, global operations, Hyatt.
The collaboration marks a step in Ctrip’s efforts to provide cost-effective, convenient, high-quality and seamless travel experiences on its various platforms.