D-Edge Hospitality Solutions launched a new range of products called Guest Management. The new product family encompasses a hotel customer-relationship-management, guest loyalty and guest feedback options, all fully integrated with the D-Edge central-reservation system.
Guest Management is based on advanced technology such as artificial intelligence, automatic learning and patented algorithms to help hoteliers better target and automate marketing campaigns and offer a better experience to their customers.
The algorithm captures data from multiple sources (property-management system, CRS, Wi-Fi, website, etc.), cleans it (removing duplicates, inconsistencies, etc.) and reinjects it into a single guest profile, according to D-Edge.
With centralized and reliable guest data, hoteliers can:
- View and append data such as room preferences, interests, satisfaction, etc.
- Adjust the marketing pressure by unsubscribing or providing temporary email marketing breaks.
- Fulfill guests' stored data requests for Global Data Privacy Regulation compliance.
- Go beyond PMS data with a visual timeline of the guests' entire interaction with the hotel brand from website visits, email exchanges, on-site interactions, feedback and remarketing efforts.
“In the expectation economy we live in, customer data is pivotal for effective sales and marketing,” D-Edge CEO Pierre-Charles Grob said in a statement. “With the launch of Guest Management, we are offering individual and chain hoteliers a new component, integrated into our CRS, that allows them to consolidate data from multiple sources and shared with hotel's operational and marketing teams to improve conversion, satisfaction and return rates.”