Fuel releases direct bookings white paper

The strategies outlined in a new white paper from Fuel include a variety of best practices that are designed to help hoteliers increase direct bookings. Photo credit: Fuel

Fuel has released a new white paper that is geared toward helping hoteliers gain additional revenue through direct bookings on their own websites. Entitled "How to Beat OTAs at their own game," the new informational white paper explores key data-driven tactics that the most successful online travel agencies have used to capture hotel reservations on their digital channels and earn loyalty from traveling consumers. 

The paper further offers actionable strategies that hoteliers can implement to emulate this success cost-effectively in order to overcome the increasing online competition and minimize their properties' costs of acquisition for reservations.

The strategies outlined in the white paper include a variety of best practices that are designed to help hoteliers:

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  • Win at comparison pricing.
  • Maximize imagery and online presence.
  • Simplify the booking process.
  • Use market-specific data to predict traveler actions and online behavior.
  • Leverage loyalty programs to level the playing field.
  • Personalize guest interaction. 

"With the increasing array of powerful new digital marketing tools available, the OTA's have become masters of customer data—and they use a very strategic mix of data-fueled strategies to steal away bookings that could have been made directly with hotel properties," Fuel COO Stuart Butler said in a statement. "The good news is that those tools are not proprietary, and hotels can implement them in their own marketing programs to give themselves the upper hand and steer guests back to their own websites to maximize direct booking revenue."
 
To download a copy of "How to Beat OTAs at Their Own Game" white paper, click here.

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