Gaylord brand to add Phunware's Smart Hospitality Solution

Phunware—a fully integrated enterprise cloud platform for mobile that provides products, solutions, data and services for hotel brands—is set to launch its Smart Hospitality Solution at all Gaylord Hotels properties. The five Gaylord properties are owned by Ryman Hospitality Properties and operated by Marriott International.

The solution aims to assist guests with wayfinding and access to hotel details, as well as link to Marriott Bonvoy for reservations, mobile check-in and door access, while providing additional features to enhance the guest experience such as:

  • interactive and real-time mapping, wayfinding and indoor positioning across each unique property along with filterable points of interest;
  • on-property resort guide and activity calendar details; and
  • restaurant and ticket reservations.

By leveraging Phunware’s Multiscreen-as-a-Service platform, Gaylord Hotels can extend the capabilities of its Smart Hospitality Solution in the future with additional integrations to support business systems such as on-demand ordering, concierge communication and loyalty programs.

“Our Smart Hospitality Solution helps leading luxury hotel brands like Marriott better manage the complexity of guest experiences in a mobile-first world,” Randall Crowder, COO of Phunware, said in a statement. “Ryman Hospitality Properties is raising the bar for the rest of the hospitality industry by tech-enabling their guest experiences to ensure every guest makes the most of their stay while experiencing everything Gaylord Hotels has to offer.”

The Gaylord Hotels brand consists of five properties—in Nashville; Kissimmee, Fla.; Grapevine, Texas; National Harbor, Md.; and Aurora, Colo., totaling 10,412 rooms.