Hospitality Financial and Technology Professionals and Hospitality Technology Next Generation have established a partnership geared toward strengthening the progression of the technology in the hospitality industry. The agreement is based on both organizations’ desire to use each group’s complementary strengths and resources to advance technology in the hospitality and travel industries.
“For years, HFTP and HTNG have worked in parallel in support of the hospitality technology industry,” HFTP CEO Frank Wolfe said in a statement. “Each organization has made great progress toward bringing the community together to establish education, standards, best practices and resources. Recognizing that working closer together would better serve the industry, the leadership of HTNG and HFTP has formed this partnership.”
The two organizations are member-based nonprofits that draw from their volunteers’ extensive knowledge bases to develop and present educational opportunities, industry standards, best practices and other resources. Through this agreement, HFTP and HTNG will cross-promote the programs of each organization to maximize the benefits and impacts of these efforts.
“HTNG and HFTP have played important roles in advancing technology in the hospitality and travel industry,” HTNG CEO Mike Blake said. “With similar, but complementary missions, this partnership will bring the organizations closer together and codify the informal cooperation that has existed since HTNG’s founding 16 years ago.”
The partnership establishes a corresponding presence within each organization’s events and activities. The groups will promote each other’s events on online calendar listings and news sites; as well as support each group’s programs, including HFTP certifications and the HTNG Workgroups.
Also, both HFTP and HTNG will invite leadership representatives from the other organization to participate in events, programs and advisory councils.
One of the first things the two organizations have agreed to do is to resurrect the Hospitality Technology Strategic Initiatives Council, co-founded by HFTP and HTNG in 2009. The council was composed of senior-level, industry leaders and related hospitality/travel associations to discuss pressing industry needs as they relate to hospitality technology. The council will work to identify industry initiatives and will determine the best possible home for these initiatives to reduce duplication efforts.