Historic Hotels of America and Historic Hotels Worldwide have partnered with Strax Networks, which provides an augmented reality platform.
The collaboration aims to enhance how guests experience historic hotels, offering immersive experiences at some of the most iconic historic hotels across the U.S. Several Historic Hotels of America members have already adopted the technology, including The Omni Homestead Resort in Hot Springs, Va. and the George Washington Hotel in Washington, Pa.
“Historic Hotels of America and Historic Hotels Worldwide are dedicated to preserving the authenticity of the finest iconic and legendary historic hotels, where hoteliers strive to create meaningful experiences for their guests,” said Lawrence Horwitz, executive vice president of Historic Hotels of America and Historic Hotels Worldwide, in a statement. “By partnering with StraxAR, we are providing a new technology that will provide travelers with a fantastic tool to bring history to life in an innovative, easy to use way that blends traditional historic experiences with modern technology.”
StraxAR provides augmented reality technology solutions to historic sites, museums, corporate trainings, live events and more. StraxAR’s technology transforms static objects into interactive storytelling opportunities, making historic hotels a natural fit, according to the company.
When using the StraxAR app at participating hotels, guests can simply point their devices at historic artifacts, architectural features, or artwork within the hotels to unlock engaging multimedia content, including videos, narratives, and guided tours.
“We are thrilled to collaborate with Historic Hotels of America and Historic Hotels Worldwide to expand the toolkit for hotels that want to share their history with guests,” said Eric Singleton, CEO of Strax Networks Inc. “Our technology aligns with human curiosity, offering instant access to stories that deepen connections and inspire action.”