Hotel Equities partners with NetSuite

Hotel Equities, a hotel management firm with a portfolio of nearly 300 hotels and resorts throughout the U.S. and Canada, has selected Oracle NetSuite to support its vision to deliver a comprehensive enterprise resource planning solution (ERP). Hotel Equities will take advantage of an integrated technology ecosystem to help increase productivity, automate key business processes, visualize real-time data and analytics, and improve visibility across its operations. 

"As our portfolio grew, so did the complexity of our operations and that was making it more difficult to scale and adapt in an ever-evolving business landscape," Hotel Equities CFO Eric McCarthy-Zink said in a statement. "NetSuite will help remove this complexity by creating a single source of truth that allows us to improve the accuracy and efficiency of our business processes as we grow. The combination of NetSuite's powerful business software and its industry expertise will position us for continuous innovation and growth and allow us to focus on what truly matters—our guests, associates and ownership partners." 

With NetSuite, Hotel Equities will be able to automate workflows, improve insights and enhance decision making. For example, the financial consolidation and reporting capabilities within NetSuite can help Hotel Equities streamline financial close processes. NetSuite OneWorld can enable Hotel Equities to simplify the management of multiple currencies, and NetSuite CRM can help to improve owner partner communication and experiences by providing real-time visibility into transactions, support cases and pipeline. To further enhance operational efficiency and service standards, Hotel Equities plans to integrate all hotels' property management systems and point-of-sale systems into NetSuite to provide a single view into its business performance. With a robust integration with Oracle Hospitality Opera Cloud platform and Micros Simphony Cloud POS, the solutions can support future growth. Hotel Equities is also exploring additional NetSuite solutions that leverage AI across data warehousing, preliminary financial reviews and narrative reporting.

"Accuracy and efficiency are critical for hospitality organizations as they seek to create superior guest experiences that generate loyalty and growth," said Sam Levy, senior vice president of growth and operations, Oracle NetSuite. "With an integrated and scalable cloud business suite, NetSuite will help Hotel Equities gain visibility across its entire portfolio, improve business productivity and identify opportunities to drive future growth."