Hotelbeds, part of HBX Group, renews its strategic agreement with Choice Hotels for the next three years, adding Radisson Americas properties to the company’s portfolio. The news on the future of the collaboration, which encompasses thousands of Choice Hotels’ properties, comes after three years. The alliance underlines Hotelbeds' commitment to driving success in the business-to-business hotel segment, which currently represents 80 percent of Choice Hotels' B2B offering.
“We are very excited to expand our long-standing relationship with Hotelbeds through this strategic agreement. It not only provides incremental revenue stream opportunities and international exposure for our U.S. franchisees, but also strengthens confidence in Hotelbeds’ valuable wholesale distribution model," Abhijit Patel, VP marketing, distribution strategy and revenue management, Choice Hotels said in a statement. "Choice Hotels is committed to maintaining rate integrity across all channels, while working to reduce the cost of distribution for franchisees. We believe this agreement has the potential to improve our ability to achieve this long term, especially in key international source markets.”
“Building on a history of successful collaboration, this extension not only solidifies the strong bond between our companies but also reflects Choice Hotels’ confidence in Hotelbeds as a key driver of their B2B growth," Carlos Muñoz, chief commercial officer of HBX Group, added. "With this collaboration, we are glad to continue providing our clients with access to a broader range of accommodation through Choice Hotels' extensive portfolio, creating more opportunities for a wider variety of travelers. We look forward to continued success. As we look ahead, we anticipate further achievements and are eager to explore new opportunities for innovation and mutual success.”