Three years after acquiring the Exhale spa and fitness company, Hyatt Hotels Corp. has launched a collaboration between the wellness brand and Amazon Halo, a health and wellness membership platform that uses technology to provide personal wellness insights and offers ways to improve users’ everyday health.
Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo service combines science-backed tools and Exhale’s streaming video platform, Exhale On Demand, to help users build healthier habits for life. Available for early access now, the Amazon Halo service gives users and Exhale members greater accessibility to Exhale On Demand’s fitness programs.
“Exhale reinforces Hyatt’s commitment to wellbeing by providing meaningful wellness experiences that support total mind and body through boutique fitness classes, spa therapies and original streaming content,” said Julia Sutton, COO, Exhale. “We are thrilled to team up with Amazon Halo and provide even more people with the opportunity to easily access fitness- and wellbeing-focused programs. Exhale On Demand allows people to maintain their wellbeing routines when they want, where they want, and the collaboration with Amazon Halo adds a new element of measurement to help people better understand personal health and wellbeing and create a more connected, informed approach to their everyday wellbeing routines.”
Exhale On Demand fitness-focused Labs offered on Amazon Halo are one-to-four-week trackable challenges—like a four-week event prep bootcamp ahead of a special occasion or a three-week challenge focused on core work. The Exhale On Demand labs in Amazon Halo are meant to help users build healthier habits through the fitness programs that work best for them. At launch, Amazon Halo members can experiment with and have access to seven Exhale On Demand fitness programs curated with specific goals, fitness levels and schedules in mind. In addition, Exhale On Demand users can receive highly accurate data via the Amazon Halo Band, a wristband built to facilitate the insights in the Amazon Halo app.
Exhale On Demand Lab offerings through Amazon Halo are designed to build healthier fitness habits and include:
Event Prep Bootcamp: A four-week program that combines strengthening, stretching and sweating to help get users into shape.
Target Your Midsection: A three-week program to help focus on the core and trim the waistline with six-pack-focused workouts.
Intermediate Barre: A three-week commitment to complete four Exhale Barre workouts per week.
No Props, No Problem: Stay fit on the go with bodyweight-only workouts ranging from barre to yoga to cardio.
Upper Body Program: A three-week lab to build upper body strength with a variety of workouts that will challenge arms, back, shoulders and abs.
Beginner’s Guide to Barre: A four-week introduction to all the benefits of barre with detailed instructions and step-by-step progressions.