IDeaS has signed more than 70 new accommodation clients across 12 countries in Europe in the past four months. The tech company expects its suite of products to aid the hotels' profit optimization and develop strategic workflows.
Recent additions to the IDeaS EMEA client roster include:
- The Marmara Taksim (Turkey) and Castell Son Claret (Spain)
- Independent hotel group ST Hotels (Malta)
- Conference hotels and independent properties, including Wotton House Country Estate Hotel (U.K.), The Principal York (U.K.) and The Met Hotel Leeds (U.K.)
- Global branded properties such as Novotel, Mercure, Ibis and Best Western in selected locations across France, Denmark and the Netherlands.
IDeaS’ products aim to help hoteliers drive market share through pricing and forecasting. Using the automated functionality of IDeaS, clients can manage operational resources and reduce occupancy gaps.
“We’ve been vocal about the wide variety of accommodation options IDeaS can assist, and it’s great to see such a range of businesses partnering with us across Europe," said Cheryl Hawksworth, managing director of sales – EMEA, IDeaS. "Whether you operate a global branded property or a campsite in the Italian countryside, our solutions are intuitive to use and tailor to your unique set of market conditions and business strategies.”