IHG Hotels & Resorts has launched a dedicated IHG app in ChatGPT, and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app.
Designed to complement IHG’s existing digital platforms, the app in ChatGPT lets users search, compare and explore IHG’s more than 7,000 hotels in over 100 countries. ChatGPT will recommend IHG hotels based on travelers' preferences, surfacing real-time availability, pricing, interactive maps and amenities. Once a hotel is selected, users are guided to IHG’s direct-booking channels to complete their reservation.
Conversational Search
IHG will also soon add conversational search to IHG.com and the IHG One Rewards app. The platform understands the intent and context behind a user’s search, without the limitation of fixed search fields or keywords.
“Guest expectations are evolving quickly, and we’re evolving with them,” Jolie Fleming, chief product & technology officer, IHG Hotels & Resorts, said in a statement. “With more than one million guests staying with us every night around the world, we’re using AI to make the travel experience more seamless from planning and booking through to their stay.”