In Missouri, the newly opened Hotel Kansas City, part of The Unbound Collection by Hyatt, tapped analytics company Knowland to help increase group business for its 20,000 square feet of event space.
By implementing the Knowland platform following its grand opening earlier this month, the hotel hopes to tap into local group business opportunities. The property’s leadership plans to use unlimited access to Knowland’s historical data to find accounts both in their market and in competitive markets to build relationships and drive new business.
Through Knowland’s SmartSearch Tool, the hotel is proactively searching for highly relevant prospects that fit the property to help prioritize the most-likely-to-convert leads. Hotel event staff can also optimize room, food-and-beverage and meeting revenue by connecting directly with the meeting decision maker. Prospecting into accounts that meet the hotel’s defined criteria provides the sales team with qualified opportunities scored against the property’s fit for value and experience.
“It is an exciting challenge to open a new property during these times; however, the financial incentives are compelling,” said Gary Rodgers, director of events at the hotel. “Along with that excitement comes the expectations to conduct extensive outreach to fill the sales pipeline. During our preopening cycle, we relied upon Knowland to ensure we had the proper sales tools to prospect new business and introduce meeting planners to our new property. We see Knowland as a prospecting enablement platform that provides our sales team with a distinct advantage over our competitors.”
“We couldn’t be more thrilled to have the Hotel Kansas City join the Knowland family,” said Robert Post, CEO, Knowland. “It is important that hoteliers implement the best sales and prospecting tools available, particularly when opening a new property. We are happy to be part of their opening strategy and look forward to helping them grow towards ongoing profitability today and into the future.”
Hotel Kansas City is has 144 rooms, seven event spaces and four dining options in the city’s central business district.