LG Business Solutions USA and advertising technology company Broadsign have collaborated on a system-on-chip technology for owning and managing digital display advertising networks. Owners of LG webOS-enabled digital signage displays can now use Broadsign for SoC to activate intelligent out-of-home advertising and content management capabilities across their screens, introducing new revenue opportunities.
According to Chris Feldman, senior business development manager at LG Business Solutions, the new system lets owners of LG webOS-enabled commercial displays maximize the value of their technology budgets. It simplifies installation and enables fully automated ad playlist generation, proof-of-play reporting and dynamic campaign delivery across displays in multiple locations without an external media player. LG webOS display owners can also pair Broadsign for SoC with Broadsign’s out-of-home supply-side-platform to access Broadsign's global network of programmatic media buyers.
“LG and Broadsign are dedicated to providing cutting-edge tools to businesses operating Digital Out of Home advertising displays, and the Broadsign SoC solution for webOS delivers on that promise with technology that enhances profitability and simplifies network operations for medium to large digital signage networks,” Feldman said in a statement. “Now any LG commercial display running webOS 4.1 or later can be transformed into a revenue-generating machine using Broadsign’s intelligent SoC solution, which ensures seamless ad delivery to displays.”
LG is one of the first manufacturers to integrate support for Broadsign for SoC into its commercial displays, and both companies cited increased interest in retail and public venue advertising as a driver for their collaboration. Broadsign Director of Product Marketing Sabrina Allard claimed that the SoC solution for webOS is making it easier for businesses to uncover new revenue streams, even on existing LG digital displays.
“Our core mission is to help business owners monetize and centrally manage their digital screens, and the launch of Broadsign for SoC unlocks a new world of possibilities for businesses and technology integrators when designing or updating digital display networks,” Allard said. “By utilizing wireless connectivity and our new SoC solution, LG commercial display owners can now access Broadsign’s powerful OOH content management toolset in virtually any location that has a 120-volt outlet.”
Broadsign for SoC supporting webOS includes built-in advertising capabilities and enables streamlined campaign management across mixed-screen networks. Setup involves downloading the Broadsign for SoC player solution onto a smart screen and registering it in the Broadsign OOH marketing platform. The SoC player then polls the Broadsign servers and downloads ad content to play on its connected display. Once registered, the SoC player can report incidents and proof-of-play statistics back to Broadsign servers.