Luxury boutique hotel The London West Hollywood at Beverly Hills (Calif.) is deploying Plum wine-by-the-glass units in all 226 suites in collaboration with local winery J. Lohr and Newton Unfiltered Chardonnay.
“Being a high-end, high-touch property, we are always looking for ways to exceed guest expectations and personalize their stay,” Piero Procida, director of food and beverage at the hotel, said in a statement. “Most of our guests appreciate a fine California wine but don’t necessarily want to buy a whole bottle. So what better way than to enjoy a premium wine by the glass without having to buy the entire bottle? The system speaks for itself and automatically intrigues the guest when they walk into the room and see the easy-to-use light-up display.”
Guests staying at the hotel can now, at the press of a button, enjoy a perfectly chilled glass of wine, on-demand, in the convenience of their room 24/7. Plum units house two bottles of wine, preserved for up to 90 days using argon gas, and automatically tracks, bills and alerts staff to replace an empty bottle using cloud technology. With the high cost of labor for roomservice and low capture rates of minibars, Plum can drive food-and-beverage profits.
“The London West Hollywood is the first hotel in the Los Angeles area to be implementing Plum, and they are also the first to do a sponsorship with a wine company,” said Plum founder/CEO David Koretz.