Louis T Collection launches revenue, reputation solution

Properties using RevPlus are experiencing a 25 percent uplift in room revenue, the company reports. Photo credit: Louis T Collection

Hospitality management and building solutions company, Louis T Collection, introduced RevPlus, a revenue and reputation management solution developed to elevate small, independent hotels to the next level in a cost-effective manner.

The service combines revenue management and active reputation management in one package.

"We wanted to create something that would remove the confusing, time-consuming and costly yet essential tasks from a hotel's day-to-day tasks," Louis T Collection co-founder Adam Simkins said in a  statement. "We wanted to provide a service that would unlock the potential of every independent hotel we work with."

The RevPlus system deals with two core aspects that drive a hotel’s revenue without the hotel having to implement any changes to its current workflow or change its current systems. Properties using RevPlus are experiencing a 25 percent uplift in room revenue, the company reports.

For online travel agent management, the new solution steps in where hotels have a manual system in place for updating inventory and rates, ensuring timeliness and reduced errors. A dedicated remote revenue manager takes away the tedious task of manual updates, streamlining a process that can often result in overbooking when available rooms aren’t shown in real time. In order to improve room sales, a RevPlus revenue manager reviews the property's inventory and online presence to maximize rates on a daily basis, based on occupancy, competitor rates, markets and other factors.

“If a hotel has 10 rooms empty, it’s not that they’re just not making money on those rooms, it’s that they are losing money,” explained Akira Park, head of Connected by Louis T. “We provide rooms revenue management through our new solution, helping hotels move away from the old model of low season and high season rates and working with a more intuitive and dynamic pricing model that shifts on a continual basis.” 

RevPlus clients also have a dedicated customer success manager that takes over reputation management using industry standards to provide a service to its clients that highlights online communication received via the many channels available these days.   

The new offering requires minimal disruption during setup to the current operation and guidance throughout the on-boarding process. Costs for this service are based on a profit share of revenue generated by using the RevPlus solution.