Marriott signs new global agreement with TravelClick

The 135-room hotel will operate as a Marriott franchise, owned by Burlington Hotels Group and managed by Burloak Hospitality Management.
Marriott's new partnership with TravelClick allows properties to identify and target the best opportunities to win new business and increase profitability. Photo credit: Marriott International

Marriott International and TravelClick have expanded their strategic relationship. As part of this agreement, Marriott will increase its use of TravelClick’s Agency360, travel agent global distribution system advertising and Rate360.

“At Marriott, we are committed to giving our properties the tools and information they need to increase revenue and profitability and TravelClick helps us do that,”
Drew Pinto, Marriott's SVP of distribution and revenue strategy, said in a statement. 

The TravelClick solutions included in the agreement are:

  • Agency360: A source of travel agent bookings from all four GDS systems. Marriott properties use Agency360 to improve corporate sales and marketing efforts in the GDS channel. Additionally, it enables Marriott properties to understand the opportunity for all travel agencies in their market and target sales efforts to those agencies with the highest average daily rate opportunity.
  • Travel agent GDS advertising: A tool that reaches travel agents at the point of sale, GDS Advertising helps hoteliers win and attract high-ADR bookings from business and premiere leisure travelers. TravelClick is Marriott’s choice for GDS advertising because it offers advertising on all four GDS systems and leverages proprietary business intelligence data to plan and optimize campaigns.
  • Rate360: A comprehensive rate-shopping solution for the hospitality industry. TravelClick’s Rate360 gathers more than 10 billion rates per month from more than 600 sources, the vast majority of which are gathered through direct API connections for the highest degree of data quality. Marriott uses Rate360 data to ensure its hoteliers have the most current room rate data to optimize their competitive position.