New partnership brings contactless food ordering to hotels

Hospitality tech company Criton has partnered with restaurant tech firm Hungrrr to add a safe, contactless food ordering system to its hotel guest app.

The system—free to hoteliers—lets guests self-order and pay for food and drinks, whether in the hotel restaurant or in-room, via their own phone. The contactless solution will help hoteliers drive food-and-beverage revenues while maintaining physical distancing and safeguarding the health of their guests.

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The partnership with Hungrrr is the latest move by Criton to help the hospitality sector digitize its guest interactions and reduce the number of physical touchpoints. In May, Criton announced that its platform would be completely free until 2021, enabling more hoteliers to transition to digital services as the pandemic forces many to re-evaluate everything from booking to concierge services.

Since the offer was made, Criton has significantly increased the number of hotels using its white-labelled app, which can be branded and configured to suit the individual property.

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“Digitizing the guest journey has never been more important and it is heartening to see the commitment by the sector as a whole to embrace new ways of working,” said Julie Grieve, founder and CEO of Criton. “All hoteliers will need to instill confidence and the additional capabilities of the app now mean that they can also offer their guests a simple, contactless way to order and pay from a restaurant or bar menu while maintaining physical distancing.

The solution can be used for roomservice, restaurant ordering and take-out orders both by in-house guests and visitors.