Omni Orlando Resort installs Plum’s wine-on-demand system

The Omni Orlando Resort at ChampionsGate has installed Plum wine-by-the-glass units at its Sunset Lodge Studio Suites. The luxury property is one of several hotels in Florida to install Plum to enhance the guest experience and introduce a new food-and-beverage revenue stream for the resort.

“We wanted to offer an upscale amenity to differentiate our studio suites,” = Michael Hiltabidel, director of food and beverage at the hotel, said in a statement. “The need for dedicated staff, maintenance and low capture rates combine to make minibars and roomservice less profitable and efficient, making tech-driven in-room experiences like Plum a win-win for guests and hotel operations. Plum aligns well with our brand and we are excited to provide this new luxury service to our guests.”

Low volume combined with the need for a dedicated staff, facilities and equipment make roomservice difficult to deliver in a consistent, high-quality manner. F&B managers also know that preservation, oxidation and temperature are threats to any wine they open for a guest. 

Plum is an automatic wine appliance that holds two bottles, automatically identified by integrated computer and camera, and preserved for up to 90 days with argon gas. Plum tracks and bills guests, as well as alerts staff to replace a finished bottle.