OTA Insight and PredictHQ partner on demand forecasting

OTA Insight, a cloud-based data intelligence platform for the hospitality industry, has formed a new partnership with PredictHQ, a demand intelligence company. PredictHQ’s intelligent event data is used by several hotel brands, and elements of it are now part of OTA Insight’s solutions.

The partnership has expanded OTA Insight’s sources of intelligent event data, letting hoteliers using either Market Insight, Rate Insight and Revenue Insight take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will help hoteliers to better predict traveler demand.

OTA Insight’s solutions now provide access to a deeper pool of event data that includes concerts, conferences, community events, festivals, expos, performing arts and sports events that have been sourced and verified by PredictHQ. 

PredictHQ works by aggregating and verifying more than two billion data points to support nearly 25 million events across 30,000 cities worldwide into an API. The technology helps businesses better predict which future events will drive demand. By correlating their historical demand with events, PredictHQ enables companies to focus on the exact causes behind fluctuations in demand.