OTA Insight launched an enhancement to its rate insight tool, the comparison module functionality. The new functionality is a rate-type comparison feature that will remove the need for timely report generation and analysis and allow hoteliers to easily understand and evaluate competitors’ discounting strategies.
This development will enable hoteliers to analyze different rate variations, including length of stay, public versus member rates, mobile versus desktop rates, meal plans, best flex versus lowest rates, number of guests and more, and extract detailed competitor discounting plans via a side-by-side comparison dashboard.
This is the latest in a string of recent developments from OTA Insight, including secondary competitive set, members’ only rate tracking, mobile rates tracking and multiproperty rate management, which have been added to Rate Insight in recent months.
“As hoteliers continue to strive to maintain an edge in an increasingly competitive landscape, it’s important for OTA Insight to continue to innovate and deliver advancements that support hoteliers,” Gino Engels, OTA Insight’s co-founder/chief commercial officer, said in a statement. “With our latest development, hoteliers can gain quicker, more meaningful insight into their competitors’ discounting strategies across different rate and room types, helping them refine their pricing and stay ahead of the game.”