Hospitality company Placemakr has launched Amazon's Just Walk Out technology within its Marymount (Va.) Ballston property, the first time the technology has been implemented at a Placemakr hotel.
The partnership was driven by the evident demand for grab-and-go items in the Ballston area, coupled with the lack of nearby grocery options. Guests staying at the hotel in Arlington's Ballston neighborhood will be able to purchase snacks, beverages, beer and wine, travel products like toothbrushes, as well as Marymount University gear at the property's on-site market without using a checkout line. The guest enters the store by using their credit card or mobile wallet at the entry gate. The technology detects what shoppers take from or return to the shelves and creates a virtual shopping session. When the guest finishes shopping, they can simply leave the store without waiting in line. Their chosen payment method gets charged for the items taken.
"As a next step in Placemakr's commitment to tech-ease solutions, we knew introducing Amazon's Just Walk Out technology would unlock new comforts for our guests, providing them with everything they'd need during their stay," Placemakr CEO and co-founder Jason Fudin said in a statement. "As this is a first for our properties, we look forward to expanding our capabilities to additional locations and continuing to further our technological growth in the hospitality space."