Radisson Hotel Group implements integrated digital platform

THG will act as the owner’s representative on behalf of owner and developer, Walter Bowen of BMP Real Estate Group.
Radisson Hotel Group's new platform will enable stakeholders to take advantage of existing data assets for improved efficiency and performance. Photo credit: Radisson Hotel Group

The Radisson Hotel Group,  Americas, has worked with Accenture to develop and implement a new digital customer-relationship-management platform and mobile application. The new platform helps to effectively drive sales growth while ensuring standardized and efficient operations.
 
Accenture and Radisson Hotel Group have implemented the cloud-based solution across the company’s Americas portfolio: Radisson Blu, Radisson, Radisson Red, Park Inn by Radisson and Country Inn & Suites by Radisson.
 
“We continue to look at all the investments we are making through the lens of our owners and franchisees and this new platform allows us to dramatically standardize, digitize and automate our owner, franchisee and global sales engagement model,” Ken Greene, president, Radisson Hotel Group, Americas, said in a statement. “We look forward to continuing our collaboration with Accenture to improve efficiencies across the company and fuel our future growth plans.”
 
Radisson wanted to equip its owners and franchisees—whether the owner of a single Country Inn & Suites by Radisson or an owner with a portfolio of hotels across multiple brands and countries—with standardized tools and information that help them to apply for, open and operate their Radisson Hotel Group properties with greater ease.
 
As part of the project, Accenture helped develop “Community by Radisson Hotel Group,” an owner/management-facing website that provides a more personalized, cross-functional approach to improve the owner and franchisee experience. Built on Salesforce Sales Cloud and Salesforce Community Cloud, the solution helps owners and franchisees to easily and consistently onboard hotels, maintain brand standards and respond to sales opportunities. 

For Radisson Hotel Group team members, the platform digitizes internal processes to lower operational costs, helps rapidly close deals for new or renewed properties, and interfaces with owners, franchisees and hotel sales customers more consistently for a better experience and connection with their corporate contacts.
 
“With Accenture’s help, we’ve developed a solution that consolidates the franchise-owner touchpoints into a single portal that provides standardized processes for operational effectiveness,” said Aly El-Bassuni, Radisson Hotel Group SVP of franchise operations, Americas. “The single-platform solution gives our franchisees the ability to analyze, consolidate and segment system data to personalize the right experience at the right time, enhancing their decision-making capabilities and enabling them to respond more quickly to ever-changing guest expectations.”

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