RLHC joins TravelClick’s Demand360 network

Demand360 helps to maximize revenue per available room, while allowing hoteliers to drive business to higher-rated segments and lower-cost channels. Photo credit: TravelClick

RLH Corp. has joined TravelClick’s Demand360 business-intelligence program. Demand360, a Hotelligence360 solution, gives hoteliers across the globe access to forward-looking demand data, enabling them to develop best practices and make better business decisions to maximize revenue.
With the addition of RLHC’s family of hotels, more than 30,000 properties worldwide now participate in Demand360, which provides forward-looking reservation metrics and competitive share by segment and channel.
“We have been a longstanding customer of TravelClick as users of the company’s Agency360 and GDS Media tools, so becoming a part of the Demand360 program made perfect sense, especially given the vast impact that the data has on the hospitality industry—you can literally see into the forward-looking demand of your market,” Vinod Sankar, SVP and managing director of RLabs, the technology subsidiary of RLH Corp., said in a statement. “Demand360 not only helps us to create more advanced strategies and understand our competitive set’s business mix, but it also has an intuitive user interface that is easy-to-use and understand.”

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