RMS aims to boost direct bookings with new engine

In the updated RMS booking engine, guests will see a clean layout with a snapshot display screen. Photo credit: RMS

RMS North America has launched an updated internet booking engine to help property owners increase their direct bookings. RMS’ IBE enables properties to accept direct online bookings from any device in real time and integrates with all other RMS distribution and property-management features. Based on guest and customer feedback, the new booking engine combines enhanced functionality with design improvements to deliver a better user experience and increase conversion. 

“Our new booking engine is native to the RMS system and is a key piece of functionality for clients to drive direct bookings,” said Matthew Galbraith, director of operations for RMS North America. “This update gives operators the ability to sell at the category or room level and offer curated upsells with images throughout the reservation experience to increase revenue per booking.”

In the new booking engine, guests will see a clean layout with a snapshot display screen showing relevant content, a shopping cart-style booking process, the ability to view cancellation policies and a map link for travel directions.

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Property managers have the ability to make it a seamless extension of their current website. They can add logos and customize colors to match their brand and enterprise users can tailor the booking engine to each individual property in their portfolio.

RMS North America provides integrated, cloud-based reservation and property-management systems to 6,000 properties in the hospitality industry.