Roomiy Finance, the flexible, prepaid distribution and liquidity platform for hotel owners, launches its flagship profitability product: NOI-as-a-Service.
Roomiy partners with ownership groups, asset managers, management companies, brands and lenders to generate incremental net operating income and asset value without adding debt to the capital stack. Roomiy reduces volatility by converting a portion of future room nights into predictable cash flow. The platform works alongside existing revenue management systems to lock in profit as hotels navigate shrinking margins, rising labor costs, and soft RevPAR growth.
“By delivering predictable cash flow and revenue certainty, Roomiy creates incremental NOI,” Co-Founder and CEO Khalid Ladha said in a statement. “In this K-shaped economy, some segments are thriving, but many owners remain under pressure. The industry needs cost controls that don’t affect the guest experience, not more debt. Lowering distribution costs boosts NOI. That’s where we help.”
NOI-as-a-Service reports it is the first product to offer truly net bookings with zero credit card fees or commissions on all sales. Hotels instead pay a single, flat fee.
“Roomiy Finance’s fintech and AI-powered platform is built to drive incremental NOI through a dynamic, data-driven model that integrates seamlessly into a hotel’s existing operating ecosystem rather than adding complexity,” said Duncan Hall, co-founder and COO. “As someone who has deployed software for thousands of hotel rooms and has sold millions more, I understand the importance of intelligent underwriting and operational simplicity."
The founders of Roomiy Finance have decades of experience in travel technology, having built world-class API integrations at Duetto and transacted over $4B in bookings during their time at Navan and Super.com.
Already live across franchise and boutique hotels in North America, Roomiy today also disclosed its pre-seed fundraise. Better Tomorrow Ventures (BTV) led the round, with participation from Slow Ventures, Endurance Ventures, and strategic industry angels. The company is now expanding across North America and the UK, with the typical partner hotel seeing tangible NOI growth and an average of 11 percent reduction in OTA bookings.