Hotel payment software platform Selfbook has received a strategic investment from Amex Ventures following a $40 million Series A and A+ round led by Tiger Global.
“The American Express brand is synonymous with global travel and payment security, and we are thrilled to have Amex Ventures be part of our investor base,” Khalid Meniri, cofounder and CEO of Selfbook, said in a statement. “As hotels around the world continue to use Selfbook to offer a guest-first booking experience and secure payments, the investment from American Express will help us deepen our global presence and provide even more effective payment tools for our partners.”
Selfbook lets hotels offer guests a one-step checkout experience directly on their websites while streamlining the payment process, which can increase conversion and boost revenue. Selfbook also groups multiple services—such as restaurant reservations, spa appointments and activities—into a single payment flow to easily drive upsells.
“We are constantly on the lookout for innovative technologies that enhance and elevate the travel and payments experience,” said Margaret Lim, managing director of Amex Ventures. “We believe Selfbook is driving hotel bookings and payments into the future with their elegant checkout experience, intuitive user interface, and robust support for modern payment methods preferred by guests through a unified platform that seamlessly integrates with existing hospitality software.”