SkyTouch Technology has teamed up with Cendyn to allow properties to use Guestfolio CRM or eInsight CRM in the Cendyn customer-relationship-management suite and the SkyTouch hotel-operations platform together. The two-way data connection helps hoteliers further personalize the complete guest experience, gain key insights, use tools that build lasting brand loyalty and encourage increased conversions from online travel agencies to direct bookings.
“With the SkyTouch/Connect [application programming interface] platform, connections are now easier than ever,” SkyTouch CEO Todd Davis said in a statement. “The seamless integration with Cendyn will empower our customers to build brand loyalty while increasing incremental revenue.”
The cloud-to-cloud integration between the SkyTouch platform and the Cendyn CRM provides intuitive marketing automation and guest intelligence for hotels. By sharing data insights, the platforms help drive additional revenue, grow TripAdvisor review volume, capture more robust guest preferences and automate more personalized communications.
“One of the most important integrations in the hotel technology suite is a tight relationship between the PMS and CRM,” said Charles Deyo, CEO/president at Cendyn. “With thousands of hotel clients around the world, SkyTouch is a well-known name in the business, with a forward-thinking tech build and an excellent team. Adding their PMS to our data connectivity suite was an obvious choice and a testament to our dedication to providing the most integrated CRM platforms in hospitality.”
SkyTouch Technology’s connection with Cendyn gives hoteliers access to enhanced guest profiles, highly targeted multichannel communications and robust analytics that are designed to increase engagement and loyalty in new and returning guests. Relevant data on guest profiles, reservations and loyalty membership can also be shared between the SkyTouch and Cendyn systems to better serve the needs of their clients. This will allow both SkyTouch and Cendyn’s main users to improve campaign conversion, guest satisfaction and customer retention at their properties.