Sojourn, Rainmaker partner on tools, services

Customer relationship management and marketing automation platforms have been converging, and a new partnership between Sojourn and Rainmaker reflects that convergence, according to the companies. Photo credit: iStock / Getty Images Plus / SvetaZi

Sojourn Solutions, a marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results.

"Our partnership with Rainmaker offers clients a more comprehensive package of tools and services to drive improved customer engagement throughout the customer lifecycle,” said Emily Bennett, managing partner at Sojourn. “This partnership allows Sojourn Solutions to cover the entire customer experience by extending our consultative approach, one our clients know so well, to the Salesforce platform through Rainmaker."

John Rago, president of Rainmaker, said the new partnership creates real value for customers.

“The [customer relationship management] excellence that Rainmaker provides and the marketing strategy and execution excellence that Sojourn offers are very different competencies, but combining both generates massive value, enabling customer-centricity across business organizations," he said.

CRM and marketing automation platforms have been converging, and the new partnership between Sojourn and Rainmaker reflects that convergence, according to the companies.

The capability to access and leverage customer data for optimizing engagement across channels has never been more front and center for marketing effectiveness, especially now as more customers and marketers move to digital channels (and away from traditional, physical channels like bricks-and-mortar retail and live events) during the COVID-19 pandemic.

"Working with Rainmaker on behalf of our clients will allow us to optimize results and drive peak performance across sales and service teams, not just within the marketing departments," said Rebecca Le Grange, managing partner at Sojourn.