Hospitality professionals are using mainstream generative AI products or developing their own solutions rather than turning to third-party proptech software.
Proptech (property technology) refers to technology that helps individuals and companies research, buy, sell, and manage real estate. The term has been around since the 1980s but has gained greater currency in the age of generative AI.
Every hospitality investor wants to uncover ‘hidden’ opportunities, such as family-owned Italian hotels not on the market but potentially interested in selling. Can proptech help here?
Lionel Anidjar, hotels project director, Global Asset Solutions, commented: “We already know where to find that kind of information. We have people who are always on the lookout for opportunities, at trade shows, cultivating relationships, and this is usually the way the best deals are made. It’s down to the richness of human relationships and I don’t think this falls under proptech or AI.”
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