Viceroy taps TransPerfect for translation help

Viceroy Kopaonik will use TransPerfect’s GlobalLink OneLink software to manage website localization for the organization. Photo credit: Viceroy Kopaonik Serbia (Viceroy Kopaonik Serbia)

Viceroy Hotels & Resorts has selected language technology company TransPerfect to provide translation management technology to the Viceroy Kopaonik Serbia property. Viceroy Kopaonik will use TransPerfect’s GlobalLink OneLink software to manage website localization, starting with its website.

Viceroy Hotels chose TransPerfect’s GlobalLink OneLink translation management system for its functionality, automation capabilities and its ability to support and manage booking engines. GlobalLink OneLink will let Viceroy’s hotels to focus all resources on the source language website while TransPerfect handles the sites in other languages from beginning to end.

GlobalLink is specifically designed to manage the demands of creating, deploying and maintaining multilingual content, reducing the time and effort required throughout the localization process. More than 5,000 organizations currently use GlobalLink solutions to reach audiences in multiple languages and drive maximum return on investment in markets abroad. Of particular interest to Viceroy was the GlobalLink OneLink on-page editor tool that lets Viceroy Hotels’ in-country reviewers assess and update translated content in its final web context.

“As a global hotel brand that caters to luxury travelers, we needed to find a translations partner with strong capabilities and who shared our focus on providing customers with the best experience possible—and TransPerfect was the natural choice for us,” said Eve Tronson, VP of digital strategy & loyalty marketing at Viceroy Hotels & Resorts.

“Viceroy’s brand reputation is strong, and with that comes an even greater responsibility to make sure their message conveys properly in any language,” said TransPerfect President and CEO Phil Shawe. “We’re pleased that they have chosen GlobalLink OneLink for their website localization needs and look forward to helping them reach international customers more effectively.”