Virgin Hotels has added more contactless features to its mobile app Lucy, including secure ID verification and cashless tipping ability.
By joining Virgin Hotels’ Loyalty and Preferences program, The Know, guests can access the latest version of Lucy and its new features, including prearrival identity verification, cashless tipping ability and expanded room controls. By integrating with The Know program, Lucy now offers a connection between a loyalty profile and the booking platform creating a personalized and streamlined guest experience.
Lucy’s secure ID verification lets guests safely check in and use their device as a mobile key. Virgin Hotels has built-in new features and several safeguards that validate credentials.
With the new cashless tipping ability available at most hotels, Lucy is now offering a safe, easy and contactless way for guests to give gratuities to hotel staff. Guests can use the mobile app to provide gratuities digitally to housekeeping, bell staff and valet throughout their stay.
The expanded in-room lighting settings let guests control the lights in their room from their devices. These new features join the app’s existing capabilities, including mobile key functionality, thermostat and TV remote controls as well as the ability to order roomservice anywhere in the hotel.
“In the era of ‘contactless everything,’ it’s imperative that we continue to prioritize our guests’ safety and security. With these new features, Lucy not only offers additional levels of convenience but also added peace of mind for our guests when traveling,” said Denise Walker, VP of information technology. “Virgin Hotels has always put the guest experience first, and we’re excited to launch these expanded features and create an overall more elegant user experience for our guests.”
Lucy will keep its original features, including the ability to book stays, provide local recommendations, order roomservice, initiate service requests, share feedback in real-time and provide an up-to-date look at individual hotel happenings, news and programming. Users of the Lucy app can also access Apple Music, exercise in the hotel fitness center with custom routines powered by Fitbod and purchase hotel gift cards.
The updated mobile app is live at all Virgin Hotels in Nashville, Dallas, Chicago and Las Vegas.
The Virgin Hotels app is available for both Apple and Android mobile devices.
