Wyndham Hotels & Resorts has launched a native app within OpenAI’s ChatGPT, marking the first time a major U.S. economy and midscale hotel franchisor has introduced a dedicated hotel discovery and booking experience inside the generative AI platform.
Designed specifically for conversational search, the new ChatGPT app allows travelers to explore Wyndham’s portfolio of approximately 8,400 hotels worldwide using natural-language prompts, map-based navigation, amenity filters and interactive hotel cards. Users can browse and refine options within ChatGPT’s interface, then seamlessly connect to WyndhamHotels.com to complete their bookings.
The move reflects Wyndham’s broader push to meet travelers earlier in the planning journey, as consumers increasingly turn to conversational AI to research and plan trips. Company executives said the integration is intended to shorten the path from inspiration to booking while expanding distribution across emerging AI-driven channels.
“Conversational AI is reshaping how travelers discover and book,” Scott Strickland, chief commercial officer of Wyndham Hotels & Resorts, said in a statement. “With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual.”
The ChatGPT app represents Wyndham’s second major large language model integration. In 2025, the company went live on Anthropic’s Claude platform, and it is also preparing an integration with Google’s AI Mode. Together, the efforts underscore Wyndham’s strategy to establish an early presence across AI-powered discovery ecosystems.
The launch builds on a technology foundation Wyndham has been developing for several years. Since 2018, the company has invested more than $450 million in technology, and in 2020 became the first major hotel company to fully migrate its systems to the cloud. That infrastructure, supported by partners including Oracle, Amazon, Adobe and Salesforce, is designed to allow faster deployment of AI-driven tools and greater flexibility for franchisees.
Wyndham is also embedding AI across its enterprise with a focus on owner returns. AI tools deployed within its call centers have helped reduce average handle times by 7%, while also improving agent training and conversion rates. On the property side, Wyndham Connect and Wyndham Connect PLUS—guest engagement platforms available to franchisees—use AI to automate routine interactions, support upselling and reduce call volumes.
According to the company, hotels most actively using these tools averaged more than $60,000 in incremental revenue last year, with top performers exceeding $200,000.
“As AI becomes central to how travel is planned and purchased, our focus is on translating innovation into real results for owners,” said Michael Mahar, senior vice president and head of commercial technology at Wyndham Hotels & Resorts. “That includes expanding distribution through platforms like ChatGPT while helping franchisees reduce costs and drive incremental revenue.”
Wyndham said its growing portfolio of AI initiatives is aimed at delivering measurable benefits for owners while improving convenience and personalization for guests as digital travel planning continues to evolve.