Affiliates of Alojica, a Black Creek Mexico-sponsored investment platform, have completed the acquisition of the Marriott Puerto Vallarta Resort & Spa from an affiliate of Marriott International. The 433-room beachfront resort in Puerto Vallarta, Jalisco, Mexico, is managed by an affiliate of Marriott International under a long-term Marriott Hotels & Resorts agreement.
Alojica plans to launch a capital improvement plan and convert the property into All-Inclusive by Marriott Bonvoy. Planned improvements include a renovation of all guestrooms and the addition of swim-up pool rooms, a reimagination of the food and beverage offerings and a new master plan to expand and enhance the hotel's pools, spa, fitness, landscaping and other recreational amenities around newly designed public areas.
"All-inclusive resorts are among the fastest growing hotel asset classes globally and in Mexico in particular, and we are very excited to join forces with Marriott International to accelerate their All-Inclusive by Marriott vision," Alojica Managing Partner Marta Molina-Seal said in a statement. "Together with the neighboring The Westin Resort & Spa, Puerto Vallarta, which we acquired last year and where renovations are underway, the Marriott Puerto Vallarta will redefine the guest experience with the introduction of new and complementary all-inclusive offerings over the next few years. These investments are part of our strategy to create, through value-add strategies, a large-scale portfolio of institutional-quality resorts throughout Mexico's primary tourism markets."
Overlooking the Bay of Banderas, Marriott Puerto Vallarta Resort & Spa has 433 guestrooms and suites, six restaurants and bars and 8,800 square feet of meeting space spread over five hectares of beachfront land. The hotel is located in the Marina Vallarta area and is close to the Puerto Vallarta International Airport and downtown Puerto Vallarta.
"Alojica's acquisition marks an exciting time for Marriott as we continue our focus on transforming the all-inclusive segment throughout the Caribbean and Latin America," said Brian King, president of the Caribbean and Latin American region for Marriott International. "As travelers crave immersive, personalized, and stress-free experiences, Marriott has been meeting customer demand with fresh, elevated all-inclusive offerings that cater to guests looking to relax and enjoy our properties and explore local cultures by going beyond the gate. We were impressed by Black Creek Mexico and Alojica's vision and are thrilled to work alongside them as they bring the evolution of the Marriott Puerto Vallarta as well as the Westin Puerto Vallarta to life."