Barceló expands in Morocco

The Barceló Palmeraie resort's architecture was inspired by ancient Moroccan palaces. Photo credit: Barceló Hotel Group

Followng the addition last year in Morocco of three new hotels in Tangier, Agadir and Casablanca, the Barceló Hotel Group has purchased the Barceló Palmeraie for €35 million, as well as land for a future property. 

The 252-room resort is located just north of Marrakech, adjacent to a 17-acre grove of olive and palm trees. The hotel group also bought two parcels of land: one next to the resort for 120 additional rooms and the other three kilometers from the city center, where the Barceló Hotel Group plans to build a new hotel with 160 rooms.

The resort's architecture was inspired by ancient Moroccan palaces. The grounds include 140,000 square meters of gardens and two outdoor pools. F&B options include a wine cellar, a tea room and two restaurants, one of which emphasizes Moroccan cuisine. The wellness center covers more than 500 square meters and has four spa treatment rooms, a hammam and a gym. The resort’s 10 meeting rooms have space for up to 400 attendees.

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


The hotel chain now has to six hotels and 1,136 rooms in Morocco. These include:  Barceló Casablanca (85 rooms), Barceló Fès Medina (134 rooms),  Barceló Tánger (138 rooms) Allegro Agadir (321 rooms) Barceló Anfa Casablanca (206 rooms) and the Barceló Palmeraie (252 rooms).