Best Western Hotels & Resorts has acquired the WorldHotels brand, adding a collection of approximately 300 hotels and resorts to the company’s global portfolio. No price was reported for the deal.
“There is tremendous synergy between Best Western and WorldHotels,” said David Kong, president/CEO of Best Western Hotels & Resorts, emphasizing the “vast potential” of the brand. “By joining forces in this new partnership, we will create competitive advantages for both companies.”
The acquisition of WorldHotels was completed last week, and Best Western expects the WorldHotels brand to play a “critical role” in enhancing Best Western’s portfolio to include the upper-upscale and luxury segments.
As part of the deal, WorldHotels will maintain its “personality and individuality” while taking advantage of Best Western’s scalable e-commerce platform, partnerships, loyalty program, sales and marketing support, global distribution network and revenue engines.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”
Andrew will maintain his position as CEO of WorldHotels.
“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity,” said Kong. “We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence-minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”