CL Hotels acquires Circa 39 Hotel, located in the Mid-Beach area of Miami Beach. The 97-room boutique property is neighbor to some of the most exclusive hotels in the city: Faena, Soho House, Aman Miami and The Confidante. Other terms were not disclosed.
CL Hotels plans for the property include a multimillion-dollar renovation and rebranding effort, culminating in a franchise agreement with IHG to join the Vignette Collection. Aimbridge Hospitality will manage the hotel.
“The acquisition of Circa 39 Hotel demonstrates our commitment to deliver excellent results to investors by curating properties in highly desirable locations and that have great growth potential,” CL Hotels Managing Partner Joao Woiler said in a statement.
“We plan to transform Circa 39 into the premier four-star hotel in the region, leveraging our experience with design, branding and management,” said Bruno Piacentini, managing partner at CL Hotels.
The Art Deco historic property is close to Miami Beach’s white sands. With the proximity to the beach, the hotel will have complete beach service with chairs, umbrellas and towels. Also, it has an intimate pool and sun deck that will be completely re-imagined into a chic and trendy pool-lounge area.
“We chose IHG for this hotel because we believe the Vignette Collection is the perfect ‘family’ for a property that will have a unique personality and that will offer the guest a personalized experience,” Woiler said.
Originally built in 1939 by acclaimed architect Albert Anis, Circa 39 was part of the Art Deco building surge in Miami.