Greenwich Hospitality affiliate acquires Michigan Holiday Inn for $23M

The West Bay Beach Holiday Inn Resort in Traverse City, Mich., was built in 1968. Photo credit: IHG (The hotel will be rebranded Delmar Traverse City after undergoing a $10 million renovation phased over a two-year period.)

Delamar Traverse City, an affiliate of Greenwich Hospitality Group, acquired the West Bay Beach Holiday Inn Resort in Traverse City, Mich., for $23.2 million. Greenwich Hospitality Group owns and manages hotels in Connecticut, Texas and Vermont.

The 179-room, full-service waterfront resort was built in 1968 and is located on the West Bay in downtown Traverse City.

The hotel will be rebranded as the Delamar Traverse City after undergoing a $10-million renovation phased over two years, during which it will remain open. Delamar is the flagship brand of Greenwich Hospitality. In addition to the transformation of existing buildings, plans include a protected docking facility for transient and overnight visitors' boats and a residential development component.  

“Northern Michigan is one of America’s greatest year-round destinations and offers a variety of sporting, cultural and scenic opportunities,” Charles Mallory, CEO of GHG, said in a statement. “We are excited to bring the Delamar brand of hospitality to this beautiful part of the world.”

The ownership group is comprised of Mallory and investor George Cochran. Cunningham-Limp Development of Novi and Traverse City, Ghafari Concept Design of Grand Rapids and Kyle Evans of Northport and Miami will provide construction and design services, respectively.