IHG invests in wellness with Six Senses buy

IHG has added a new brand to its portfolio with the acquisition of Six Senses Hotels Resorts Spas. The U.K.-based hospitality company acquired the wellness brand from private equity fund Pegasus Capital Advisors for $300 million.

The sale includes the management of 16 hotels and resorts, 37 spas and sister companies Evason and Raison d’Etre. 

Related: Hotels find new ways to incorporate wellness

Six Senses CEO Neil Jacobs said that the acquisition marked an "exciting new era" for the brand. "IHG believes in our purpose to merge the two platforms of wellness and sustainability to promote personal health and the health of the planet," he said in a statement. "Joining forces with IHG means we can use a wealth of systems and operational excellence to grow our brand and reach new markets without losing our quirky personality and playful touch."

As part of the IHG family, Six Senses is expected to expand to 60 properties within the next 10 years, including the brand’s first hotel in North America—a contemporary duo of twisting towers designed by Bjarke Ingles near the High Line in Manhattan’s West Chelsea neighborhood. The next property to open will be the Six Senses Krabey Island in Cambodia, which is slated to debut on March 1. The property has 40 villas, all with private plunge pools.