IHG has signed franchise agreements with real estate development firm SRG Holding. The agreements will convert two SRG-owned developments into the Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City.
SRG Hospitality, the group’s hotel management arm, will operate the hotels, which will open in January 2020 along Sheikh Zayed Road, Dubai’s main commercial artery.
The 360-room Staybridge Suites Dubai Financial Centre will have one, two and three-bedroom suites and studio apartments. The 225-room Staybridge Suites Dubai Internet City will offer one and two-bedroom apartments and studios with kitchenettes or kitchens and interconnecting rooms for families or small groups traveling together.
"The extended-stay sector performs extremely well in Dubai and the Middle East, and we are pleased to be partnering with one of the leading family-owned companies in Dubai, SRG Holding," said Pascal Gauvin, managing director, India, Middle East and Africa at IHG.
IHG currently operates 91 hotels across five brands in the Middle East, including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites, with 37 hotels in the pipeline.