A partnership between Trinity Investments, funds managed by Oaktree Capital Management and Partners Group, acting on behalf of its clients, has acquired The Standard, London, a luxury lifestyle hotel.
The Standard, London was the brand’s first international hotel when it opened in 2019, and is situated at King’s Cross, occupying the architecturally significant Brutalist-style Camden Town Hall Annexe building. The hotel has 266 guestrooms and suites and six food and beverage offerings. In addition to being Europe’s most connected transportation hub, the King’s Cross area has also evolved into the home of the technology and life sciences sector, with major companies such as Google, Meta, Merck and AstraZeneca establishing offices nearby.
“We are thrilled to acquire The Standard, London, a flagship of the Standard brand, together with our longstanding partners at Oaktree and Partners Group,” Ryan Donn, managing partner of Trinity Investments, said in a statement. “This hotel has quickly become a cultural icon in one of London’s most dynamic neighborhoods. We see huge potential to build upon this strong foundation by collaborating with Standard International, following its incorporation into the Hyatt family of brands, and solidify the hotel’s position as a leading luxury lifestyle destination in Europe. The hotel is the perfect addition to Trinity’s quickly expanding portfolio in Europe.”
“This investment marks yet another milestone in our joint venture with Trinty and aligns with our confidence in the growth potential of Europe’s luxury lifestyle sector. Our long-standing partnership with Trinity dates to 2017, and we have since acquired nearly 5,000 hotel keys, representing close to $3 billion in asset value,” said Benjamin Bianchi, managing director and head of Europe for Oaktree’s Real Estate group. “It also highlights the strength of our ownership model and our ability to repeatedly collaborate with global brands such as Hyatt, strategically investing in the property and its operations to fully realize the potential of a flag like The Standard.”
“We strongly believe that distinctive brands drive performance. We are delighted to have the opportunity to acquire such an iconic hotel as we continue to build our focus on global hospitality as a priority investment theme," said Stephen McCall, managing director at Partners Group. "The Standard, London is our third acquisition with Trinity, and the first in Europe since we announced our strategic partnership in April. The speed with which Trinity has been able to establish its presence in Europe is a testament to the quality of their team and further reinforces our conviction in this partnership and the sector.”
“We are incredibly grateful for the recognition of both the present and bright future of The Standard, London by all those involved in this transaction,” said Javier Águila, group president, EAME at Hyatt. “Set within King’s Cross, this iconic property is located at the doorstep of London’s most exciting dining, shopping, and cultural programming. Helmed by Amar Lalvani as part of our new lifestyle group, we’re confident The Standard, London will reach even greater heights. This acquisition also strengthens our ties with Trinity and Oaktree in Europe, following their recent purchase of Park Hyatt Zurich. We’re excited about the opportunities ahead and look forward to many more successful projects together, continuing to earn their trust along the way.”
In October, Hyatt Hotels completed the acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotel brands, with a portfolio of 22 hotels globally. To date, Trinity has invested more than €550 million in hotels in Europe and the United Kingdom, becoming one of the largest acquirers of single asset hotels in Europe in 2024.