Galgorm onboards new properties with Maestro PMS

Northern Ireland's Galgorm Collection Group has recently purchased, refurbished and rebranded The Rabbit Hotel & Retreat in Ballyclare, simultaneously adding the Maestro Web property-management system

The company’s Galgorm Resort has been using the Maestro Web PMS since 2018. The leadership team sought out Maestro to support its bookings and grow alongside the business as the Galgorm Collection expanded. The hospitality group is deploying additional properties with Maestro and is leveraging Maestro PMS’s contactless mobile tools at its many properties.
 
“Prior to deploying Maestro, we used separate PMS and spa systems that could not communicate with each other,” said Elaine Kelly, Galgorm Collection Group projects and systems manager. “That was extremely frustrating considering the high volume of bookings at our 22,000-square-meter spa that features indoor and outdoor areas and 13 treatment rooms. Adopting the many digital spa features within Maestro at the height of the pandemic prepared us for today’s returning guests. The Maestro digital registration card minimizes contact points, and it increases guest engagement and CRM opportunities by allowing interactive updates of guest profile information.”
 

Kelly said the onboarding process to Maestro at the Rabbit Hotel was easy—“because we were already familiar with the system and have developed a good working relationship with the Maestro team. As we are maintaining a central reservations office, the team at The Rabbit Hotel & Retreat needed no training. ... We were able to move some team members into new roles at the hotel which helped with the embedding of the PMS.”  

All properties within Galgorm Collection are using the following Maestro integrated modules: analytics, front desk, club and spa, digital registration, guest experience measurement, membership, sales and catering, spa and activities and yield management. 

Kelly said the Collection has been wanting to become a paperless business as part of their green credentials, and therefore support this initiative by using Maestro’s digital reg card, spa intake form and spa providers schedule.

“By embedding both the spa intake and digital reg forms into our pre-stay communications, it is helping us serve guests more efficiently,” Kelly said. “It expedites check-in and leaves more time for our front desk team to connect with guests and deliver a personable welcome without being hampered by processes and protocols. Maestro’s ability to seamlessly integrate to other property systems also helps us to better engage with guests and meet their personal demands.”