IHG Hotels & Resorts has selected Grazzy as its approved digital tipping partner for its properties.
Because the major brands determined that Grazzy meets software security and brand experience standards, large operators have in turn tapped Grazzy to support rapidly scaling digital tipping programs. The company can launch digital tipping programs in about 30 days, then optimize program performance down to the level of individual locations.
The digital tipping platform lets hotel guests tip team members without cash and without requiring an app download or account setup. Available payment methods range from credit card, Apple Pay, Google Pay or charge-to-room options. Guests also can provide real-time feedback that can be connected to User Generated Content travel review websites.
"The stage is set for digital tipping to become commonplace in 2024. Hotels and many other types of service-focused businesses recognize the importance of tips as a competitive tool in a tight labor market," Grazzy CEO Russ Lemmer said in a statement. "But these businesses also need simple tools to help allocate earnings, automate tax preparation and manage the success of digital tipping solutions within their businesses. Grazzy has approached the hospitality market as a collaborative disruptor, maximizing the value that Grazzy provides to hourly team members, operators, and the guest."
By making cashless tips simple for guests, Grazzy helps guest-facing employees earn as much as $1-2 more per hour. They can then access their earnings instantly with Grazzy Direct, a same-day payout option that lets employees move money and begin spending the very same day.
In the back office, Grazzy provides IRS tip income-compliant reporting that is kept continually up to date, simplifying payroll processes for complex businesses. The platform also provides detailed program performance metrics to help hotel brands, operators and individual locations maximize the value their guests and employees get from digital tipping.