Mitel launches hospitality package to boost revenue

With the MiVoice 400 platform, hotels can deliver personalized guest communications.

Mitel launched MiVoice Office 400 hospitality package, an all-in-one product that facilitates real-time guest and staff communications to give 40-150 room hotels a foundation for driving operating efficiencies, increasing guest satisfaction and boosting average daily rate.

“Hotels seeking to increase guest satisfaction recognize staff efficiency and responsiveness are critical to providing an experience that’s memorable for all the right reasons,” Jim Davies, Mitel’s VP of vertical initiatives, said in a statement.

As travelers increasingly look to the mobile and social world for trip planning and hotel selection, online reviews carry significant weight when it comes to independent hotels. A recent TripAdvisor survey reveals online reviews are one of the most important decision making factors when choosing a hotel destination, second only to price. This correlates with a report by the Center for Hospitality Research at Cornell University that finds a one-point improvement in online reputation, such as moving from three stars to four stars, can yield a bottom-line increase of 39 percent in revenue. For a hotel with 100 rooms, an average daily rate of $125 and 90 percent occupancy, this could translate to more than $1.6 million per year.

“The Mitel communications solution enables our hotel to run more efficiently and better cater to all aspects of our guests’ stay, which earns us consistently high customer ratings,” Andrijana Jovanov, operations manager at Avenue Suites Georgetown, said in a statement.

While guests are more likely to post online if the experience was at odds with their expectations – whether favorable or not – the technology supporting a hotel’s guest experience can mean the difference between complaints and five-star reviews. With the MiVoice 400 platform, hotels can deliver personalized guest communications, efficiently address operational and maintenance issues, and exceed expectations beginning with the very first impression.