Pacific Hospitality Group is deploying Silverware’s native purpose-built digital GuestX ordering and payments solution at its lifestyle properties, including The Meritage Resort and Spa in Napa, Calif.; the Grand Reserve at The Meritage, also in Napa; the Paséa Hotel & Spa in Huntington Beach, Calif.; Hotel Viata in West Lake Hills, Calif.; and the Ko’a Kea Hotel & Resort in Koloa, Hawaii.
“Silverware’s mission has always been to set PHG up for success,” JB Crawford, an IT analyst and project manager with PHG, said in a statement. “They do that by developing flexible software, building strong integration partnerships, and providing unrivaled customer service. Our operations teams are constantly analyzing and improving the performance of their concepts and items. For IT, this state of evolution means there is no such thing as ‘set it and forget it.’ We have to keep up, and Silverware’s flexibility and ease of use helps us do just that.”
GuestX, which is fully integrated into the Silverware POS system, is transforming the digital dining experience at PHG properties, according to Crawford.
“GuestX has had a huge impact on our operations,” Crawford said. “Our teams are depending on it more than ever before. We use it for pools, spas, in-room dining, cafes, and large concert events. One thing that management relies on is Silverware’s ability to post to multiple PMS systems across our portfolio. For large, multi-PMS campuses, this is groundbreaking. Having multiple credit-card gateway integrations keeps our business competitive with the various credit-card processors.
“COVID raised hospitality technology standards for the foreseeable future,” he continued. “Touchless payments and flexible ordering are not going away. Digital technology is now commonplace; it’s a self-service tool that diners appreciate because it is seamless and frictionless, and owners like it because of the tremendous return on investment. I’d like to give a nod to Avero, FreedomPay, Givex, Infor HMS, Opentable, Profitsword by Actabl, and Yellow Dog Inventory who have deep integrations to Silverware POS. I would also like to say ‘thanks’ to the Silverware Help Desk whose level of knowledge on PHG properties is really impressive. The team is extraordinarily calm in moments of stress and they escalate quickly if need be. We could not be more pleased with Silverware.”
The GuestX Digital Platform supports in-room dining, grab and go, poolside, beachfront, golf course and banqueting operations. GuestX lets guests place orders and pay through their mobile phone from every outlet on a property by credit card, Apple Pay, Google Pay or by charging directly to their room. The platform is customizable to match restaurants’ branding.