Small Luxury Hotels of the World is set to leverage The Hotels Network’s product suite to track price disparities in real time, promote its properties and highlight the Invited complimentary loyalty program. This will let hoteliers personalize website users’ experiences with tailored messages, which boosts brand channel performance by increasing website conversion and revenue.
“We value the quick and seamless integration THN offers when a new hotel joins our brand, as well as the real-time reports that help us monitor price disparities and allow us to take immediate action to ensure we maintain our Best Rate Promise," SLH COO Richard Hyde said in a statement.
THN’s conversion and personalization features will grant SLH flexibility to make changes to the website anytime, anywhere. SLH will benefit from:
- Real-time price comparison to ensure the brand is able to offer the best rate, personalized by displaying the most relevant of more than 25 online travel agencies determined by visitor IP address.
- OTA price disparity tracking in real-time, down to the exact user search query.
- Extensive set of messaging options to deliver personalized messages to website and booking engine visitors.
- Advanced analytics to gauge visitor reactions for website messaging optimization.
- Dedicated customer support team to assist.
To understand the effectiveness of THN’s price comparison feature on the SLH website, the brand conducted an A/B test on its website. The price comparison tool is used on the brand channel to let visitors compare SLH’s booking rates against OTAs without exiting the website. After one month, SLH experienced a 33 percent increase in conversion of website visitors that were shown THN’s tool.
THN’s features provide continued reassurance that its website visitors are being offered the best possible price and perks, leading to an increase in website conversion and revenue.