Best Western’s Vīb brand breaks ground on Denver location

TWC Management broke ground on its 140-room Vīb Denver Aug. 21. Photo credit: Best Western Hotels & Resorts

Best Western Hotels & Resorts’ new Vīb brand broke ground on a new location in Denver Aug. 21. The upscale boutique brand has 16 properties in its North America pipeline and three hotels open worldwide.

TWC Management owns, is developing and will operate the 140-room Vīb Denver. It is slated to open in December 2020 and will feature 2,000 square feet of meeting space, a fitness center with interactive workouts and a partially enclosed rooftop bar. Located in the city’s River North Art District neighborhood, it will offer convenient access to new restaurants, galleries and concert venues.

“We are thrilled to begin construction on our Vīb hotel. This brand will fit perfectly with the pulse of the neighborhood and really shares RiNo’s edgy energy,” Jennifer Gipfert, CEO/owner of TWC Management, said in a statement. “We look forward to providing unparalleled service, social engagement and technology integration as we welcome guests to our new hotel.”

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TWC Management is a Colorado-based hotel operator and developer specializing in limited-service properties. Aside from the upcoming Vīb, its portfolio consists of three other Best Western Hotels & Resorts hotels, two in Colorado and one in Wyoming.

Best Western Hotels & Resorts has around 4,500 hotels across nearly 100 countries and territories. Vīb, one of 16 brands it offers, has locations open in Springfield, Missouri; Bangkok; and Antalya, Turkey.