InterContinental Dallas to be converted following Columbia Sussex buy

The InterContinental Dallas Hotel. Photo credit: InterContinental Hotels Group

The InterContinental Dallas Hotel has been purchased by Columbia Sussex, a privately held company based in Crestview Hills, Ky. Columbia Sussex is one of the nation's largest franchisers of Marriott hotels, and is rebranding the InterContinental to Renaissance Dallas Addison. Renovations at the hotel are already underway.

Centrally located in the heart of the Dallas Metroplex, the full-service property anchors the area's dining and entertainment scene with dozens of restaurants, bars and shops within walking distance, plus hundreds more located just a short drive away.

The property consists of 528 guestrooms and suites, and more than 100,000 square feet of total meeting space, plus a fitness center, an outdoor pool and on-site spa services. The restaurant and bar are also getting a rebrand, and together will be known as the Noell JCT Restaurant & Lounge. The new name pays homage to Addison's past—the town was originally called Noell Junction, after Sydney Smith Noell, an integral figure in Addison's establishment and growth during the early 1900s.

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Columbia Sussex tapped design firm DiLeonardo to handle the redesign and to ensure that the property is up to Marriott's standards. They were charged with rejuvenating the ballrooms, meeting spaces and pre-function areas of the InterContinental Dallas in preparation for its transition.

The design team drew inspiration from the journeys travelers take in and out of Addison to enjoy the local culture, including theater, fine art, music and cuisine, as well as the historic industries of oil and cattle that shaped the growth the town Addison. Taking inspiration from these elements, the designers infused this theme into the furniture, lighting, fabric and finishes, incorporating industrial materials such as metals, wood and leather. Unique and interactive art pieces are found throughout the hotel.

"We are excited to officially unveil the Renaissance Dallas Addison to locals and visitors alike, and trust that our ambition won't go unnoticed as we aim to provide guests with the best possible service and experience," Francie Syron, director of sales & marketing at the InterContinental Dallas, said in a statement. "The revamped hotel embraces what makes the city unique while staying true to the Renaissance brand's commitment to stylish, thought-provoking spaces and unexpected experiences for business and leisure travelers."

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