CoralTree Hospitality appoints design, development SVP

After selling Two Roads Hospitality, Loews was left holding more than a dozen independent properties and no management arm to operate them. Enter CoralTree Hospitality.
CoralTree Hospitality Group manages 11 hotels and resorts, including Terranea Resort in Rancho Palos Verdes, Calif. Photo credit: CoralTree Hospitality Group

CoralTree Hospitality Group named Shirli Sensenbrenner SVP of design and development services. Sensenbrenner, who has worked with the company before, brings more than 30 years of experience in high-end interior architectural design, project management and hotel design and development.

“Sensenbrenner has been a driving force behind many of our past projects and we are thrilled to have brought her on as a permanent part of our team as we continue to build CoralTree,” Tom Luersen, president of CoralTree Hospitality, said in a statement. “We have several exciting projects on the horizon, and we look forward to the creativity and thoughtful approach she will bring to each of our hotels and resorts.”

In her new role, Sensenbrenner works with owners and property teams on hotel planning and development and plays a key role in business development, where she creates programs, visions and budgets for potential acquisitions and advises on the implementation of the chosen strategy, direction and repositioning.

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Sensenbrenner joined CoralTree Hospitality after two decades of leading design and development services for Destination Hotels/Two Roads Hospitality. There, she played a leading role in project management, design and graphics, capital expenditure planning, technical services, creating and overseeing hotel visions and repositionings.

Lowe launched CoralTree Hospitality Group less than a year ago after selling its former management company Two Roads Hospitality to Hyatt Hotels Corp. CoralTree currently operates 11 hotels and resorts.

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