In downtown Denver, the Curtis, a pop culture-infused lifestyle hotel under Hilton's DoubleTree brand, has completed the $1 million renovation of its lobby.
The redesigned space has a playful and nostalgic take on the Colorado outdoors, incorporating modern furnishings, bright colors and Instagram-worthy décor.
The new lobby has several distinct playgrounds, each resembling a nostalgic childhood memory. Upon entering the hotel, guests immediately find themselves within a deconstructed recreational vehicle replica. Other unique spaces within the lobby include a mini drive-in theater, a ski lift chair and an indoor pool façade, complete with a greenery wall reading “No Skinny Dipping.”
“Our goal with this makeover is to provide guests with a true Curtis experience from the moment they step through our doors,” said Ed Blair, general manager at The Curtis. “Every aspect of our property has been intentionally designed to evoke a distinct emotion and the updated lobby does just that. Say goodbye to traditional, stale lobbies and immerse yourself in the great Colorado outdoors without leaving The Curtis grounds.”
Drawing inspiration from Denver’s landscape, Omaha, Neb.-based designer DLR Group combined vibrant colors with dynamic patterns and a modern take on old-school furnishings for the lobby's new look. The updated space combines function and aesthetic to create sensory moments. Portraying modern nostalgia, the space brings together the idea of family fun and adventure–triggering memories of going to the pool as a kid, camping with family and cross-country road trips. Using cooler colors, combined with natural elements evident in the Colorado outdoors, DLR Group was able to design a lobby that feels familiar, reminiscent of a backyard get-together.
The Curtis is managed by Sage Hotel Management, a division of Sage Hospitality Group. The vision for the lobby refresh was created by Sage Studio, the company’s newly formed creative arm that focuses on concept development, branding, design and implementation.
The 336-room hotel has 13 themed floors with custom art installations, as well as 28,000 square feet of meeting and event space.