Choice Hotels International has announced interior details for the latest prototype of its Sleep Inn brand, Scenic Dreams. Developed in collaboration with developers, owners and operators, the refreshed Sleep Inn prototype has redesigned guestrooms and common areas that complement the exterior tower and purple accent lighting previously announced in April.
Choice determined that the Scenic Dreams prototype would “significantly” increase guests' likelihood to stay while remaining one of the lowest-cost hotels to build and operate in the midscale segment.
New Interior
The Scenic Dreams prototype interior is meant to evoke the indoors, with murals of natural landscapes as well as calming color schemes and modern wood accents. The new interior also aims to maximize efficiency through its layout and room designs, which minimizes wasted space and optimizes operational processes. Key efficiency drivers include strategically placed back-of-house spaces, movable furniture, ample AC and USB outlets and easy-to-clean surfaces.
"It was exciting to work with Choice on the Sleep Inn Scenic Dreams prototype. From the owner's perspective, they really listened to us and took our feedback and made changes to improve the guest experience while keeping our costs low," David Burton, president, Burton Hotel Group and owner of The Sleep Inn & Suites Round Rock said in a statement. "When people walk into this hotel, they instantly feel like they're walking into a refreshed hotel that helps them immediately recharge."
Several additional updates and additions include:
- Lobbies with open floorplans, large windows and a front desk welcome wall consisting of illuminated abstract natural wood cutouts to reflect the changing night sky as well as updated signature murals. Developers have eight signature mural options to highlight natural landscapes, such as coast, palms, pines, maples, field, forest, desert and mountains.
- Guestrooms with increased functional spaces, light dimming and smart thermostat capabilities as well as regional artwork. Developers can choose from four color schemes, including dusk, starry night, twilight and dawn.
- Breakfast areas that can be zoned into three distinct areas to suit guests' needs, including a game room, TV room and flexible workspace.
As noted last year, the Scenic Dreams prototype emphasizes wellness offerings, including fitness centers, complimentary premium access to the BetterSleep app and designated outdoor spaces. The brand also works with with AllTrails, the world's largest digital guidebook for outdoor activities, to provide a QR code for a curated list of nearby hiking trails at participating hotels. More than 90 percent of Sleep Inn hotels are located within an hour and a half of a national park.
The new prototype also was designed with sustainability in mind, with energy-efficient LED lighting, a linen and towel reuse program and low-flow shower heads and faucets. Water refill stations will also encourage guests to help reduce single-use plastics. Properties will offer electric car charging stations for guests at select locations.